Comments for post There is not just a single Apple

todd blackmon writes: I agree and disagree. As a hardware designer, I am intimately aware of the costs of developing and making these phones. One of the major hurdles that all of the cell phone companies have is covering these costs. The market won't support the true price of the phones, so they get it back with partnership deals. It's unfortunate, but true.

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David N. Welton writes: Apple has always been about control (at least Apple with Steve in charge). Whereas Bill was happy to "settle" for ownership of the OS, Steve wanted the OS *and* the hardware it ran on. Look and feel lawsuit, squashing the clones... Apple wants full control.

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